These are the steps I took over the past few years to grow my business into what it is today. It has taken multiple trial and error on my part, but I am excited to share with you what works, to save you the effort and money I wasted on failed attempts.
So first...
1) ESTABLISH A BRAND. Know who you are. And who you can best help. What type of people do you feel most relate to you? Who are you most passionate in serving? What colors depict your style? Make a business logo. Establish a cover photo that will match all of your social media presence and personal presence. Set yourself up as a professional, and instantly separate yourself from other poser's by coming on strong with a logo, business name, and consistent professional looking image to depict your brand. Come up with a mission statement surrounding your passion and purpose.
2) SOCIAL MEDIA PRESENCE. But more than just that. Be consistent. And have a strategy. My first advice is to establish a presence on social media via Facebook, Instagram, Snap Chat--whatever format you feel most confident and have the most influence on. And plan to post 3-5 times a day. Most people see 1/5 posts you make in a day...and our goal is to get your content in front of the most people possible. Therefore posting 3-5 times insures the most following but not annoyance. Prime posting times are Sunday afternoon's, Monday's all day, and most week nights after 8:30 pm. Keep in mind some of this social media post timing depends on your audience and when they are most present. Check out auto-posting apps to help you stay on top of these posts without having to remember. (buffer, hootesuite, etc)
3) BUILD VALUE*ESTABLISH AUTHORITY. Our goal for you is to establish yourself as a fitness authority in home fitness. Therefore your conversations with people, your social media presence, your interactions with groups need to be FILLED with value. Get out and volunteer at local races, events. Speak at charity events. Offer to share or set up booths are health fair's. And while you are there--Tell us what you know. But moreso from YOUR EXPERIENCE. How did you build your home gym? What did you purchase first? Why? How do you stay motivated to workout on your own at home? How long have you been training in your garage? Do you have client testimonials? Your own personal testimonial? Teach us. Share your best practices, tips.
4) TRACK YOUR BUSINESS. If you aren't tracking your business, you aren't growing a business. Keep track of every person you talk too on social media. Document what they said and where you spoke to them. Date it. Keep track of your social media posts. What posts got the most involvement and response? What format? What hashtags are working better for you? Videos? Or picture posts? How many people are you talking too a day about your business?
