The #1 Thing You Are NOT Doing to Grow Your Online Business

I have been in the fitness industry for 13 plus year's.

I have been the CEO of my fitness business for 9 year's.  I have run my own studio, I have trained clients face to face, I have coached people online, I have helped open a CrossFit gym and coached, I have worked as a trainer at our local Y, I have taught classes at our local retirement community and day service provider's for adults with special needs.

I have had some experience with being a business owner and entrepreneur.

And there seems to be 1 thing new entrepreneur's, new network marketing business owner's, new pop up shop CEO's...

ARE ALL MISSING.

And this is it.  They are missing the people.  The true, meaningful, relationship-building aspect of human connection.

We are joining these network marketing companies with passion and excitement, we get scripts, we get video's, we get transformation stories to share...AND yet we DON'T do the 1 thing that is required to be successful.

TRULY connecting with people.

1) We would rather send a script that the company gives us with the "Hey! How are you? I have started this new business.....and I would love to sell you this ......it is on sale for ...............and here are results from the last woman's experience ..............Thanks! -Signed, a person we haven't spoken to in 20 year's

Because if we take time to really get to know people.  To reconnect. Meet up for coffee. Or set up a phone call face to face.  It takes time.  And it might be uncomfortable.  And it might lead to more conversations, instead of a quick sale.  WHAT?!

2) We would rather splash our Facebook feeds with SPAM and Infomercial's of our products and fancy lettering and graphics...than to actually have to use the products for 6-months to a year and show proof of the product and fall in love with the product enough to "show" people how it works and why we love it...instead we want to skip the work and instead "sell" our product as a quick fix--one we aren't even 100% sure of us ourselves yet because we have only been using it 2 weeks. Or don't use it at all but hope to make a quick dollar, like was promised in our recruitment call when I signed up.

We make it about a quick sell, fast dollar, and what "he or she" says is the way, and we become desperate for a sale. Instead of falling in love with the product ourselves first.

3) We don't want to take the time to truly understand people's needs.  We don't ask questions about them.  We don't interview them to see if our product is even something they need or want.  Instead we shove our product in their face for a solution of a problem this person may not have or EVEN know they have.  

Again, this takes time.  This takes removing yourself from the picture and your desperation for a quick sale, and actually "going there" with people.  Learning their true fears, anxieties, motivations, needs.  AND it also means realizing your product may not be good for them, and respecting their needs/desires by referring them on.

4) We don't want to personally invite people to our private social media groups.  It is uncomfortable, it is scary, and we all FEAR rejection, so we avoid it.  Instead we add everyone we know to a private group for a product we are selling or may win a prize for AND disrespect people's social media time and use.  

Instead, we should be inviting them to learn more and let THEM make the decision to join our private group.  SHOW respect people.  Again, don't provide a solution for a problem people don't have.

5) DO your research. Is this product you plan to promote or has changed your life one that is sustainable?  Is it one that the market will become saturated quickly with?  Is it something people will truly benefit from in a genuine, long-term, lifestyle changing way?  Has it been proven?  Is is safe?

Once again, and lastly, ask people before you sell.  Is this something you would use?  Is this something my doctor would recommend or encourage?

IT ALL COMES DOWN TO PEOPLE.  Connecting. Serving. Asking the questions.  Respecting.  Hearing out.  Supporting.  

We miss the boat when we miss this key step.  And THAT is probably why you have not been able to sustain your current business or online marketing company....

BECAUSE you aren't including the people and relationships.  Plain and simple.